Bulldog Fitness Franchise Focuses on Fitness for Kids

Fitness franchises in the news. Source: Company Press Release

Want to Return to a Healthy Lifestyle, But Don’t Know How to Begin? A Specialty Gym May Be the Answer
CARPINTERIA, Calif., Oct. 16 /PRNewswire/ — As America’s health and
fitness levels continue to decline, many of those in the worst shape are
afraid to set foot in a “regular” gym to reverse their poor health because
they somehow feel inadequate or overwhelmed and don’t know how to begin.
For these individuals, boutique gyms that specialize in particular segments
of the population may be the answer. Specialty gyms provide a more intimate
setting for those returning to a healthy lifestyle — or starting a fitness
program for the first time. Personal training and individualized attention
are key components of this new breed of gyms.
Bulldog Fitness, a gym franchise for kids only, capitalizes on the new
exer-gaming trend to engage their young members. Playstation2 Game Bikes,
the Treadwall (a rock climbing wall that moves with you), and DDR Dance
Machines are favorites of their clientele.
Meanwhile, Irene Pastore of Senior Fit in New York City attests that
“age is no excuse for infirmity.” Her boutique gym focuses on the health
risks associated with sedentary living as well as the threat a sedentary
lifestyle poses to loss of independence. Personal training programs are
designed specifically for seniors depending on their special needs.
“We feel that the segments of the population that need the most
guidance often don’t know where to turn. If America is going to reverse its
current health decline, the public and healthcare industry needs to focus
more attention on certifying personal trainers to address the unique needs
of clients,” says Dr. Sal Arria, CEO and founder of the International
Sports Sciences Association (ISSA). Dr. Arria asserts that those returning
to a fitness regimen should make certain that they choose a trainer who
holds a specialized certification that qualifies them to work with their
individual area of need.
About ISSA
Since 1988 the International Sports Sciences Association (ISSA) has
provided certification and continuing education to over 80,000 fitness
professionals. The ISSA offers eight specialization certificates, including
Specializations in Youth Fitness, Older Adults, and Performance Nutrition.