Athletic Nation Fitness Franchise Makes LA Times

Fitness Franchises in the News: Exhibiting in the West Coast Franchise Expo netted Dennis Mulgannon and his Athletic Nation Men’s Fitness Gym franchise concept some good exposure, including this spot in the LA Times:

Source: LA Times

Dennis Mulgannon is another potential franchiser pumped up for the three-day event, where at least 10,000 visitors are expected to check out 150 or so business concepts at the Los Angeles Convention Center.

He’ll be talking up his back-to-basics Athletic Nation Men’s Fitness Gym concept, which grew from a book he wrote about his own weight-loss and fitness regimen. His target customers are men ages 35 to 60 who don’t work out and won’t go to a big-box gym.

“My client isn’t going to roll around on a bouncy ball,” said Mulgannon, president of the San Jose-based company. “You come into our gym — it’s serious time.” The company has four facilities and agreements to open more, including one in La Jolla.