My Gym Children’s Fitness Franchise to Develop Video Network

March 18, 2008 by admin

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(Franbest Fitness Franchises) My Gym Children’s Fitness Franchise will be developing an In-Store Video Network featuring Original Educational and Entertainment Programming. The fitness franchise is scheduled to launch on New ”My Gym TV” at 180 Locations Nationwide

Source: BusinessWire

CHICAGO–(BUSINESS WIRE)–Out-of-home video company Channel M today announced that it has signed a deal to develop a national in-store video network for My Gym Children’s Fitness Center (My Gym), a children’s fitness franchise. The network, called My Gym TV, will roll out to 180 My Gym locations across the U.S. beginning in April and offer original programming for parents and children to enjoy at My Gym facilities.

“My Gym is dedicated to helping families develop healthy lifestyle habits,” said Eric Hebel, COO of Channel M. “My Gym recognizes the value of an in-store network’s ability to not only build brand awareness, but to serve as an extension of their mission with programming that reinforces a healthy lifestyle for children and parents while they are at their local My Gym fitness centers.”

By using a digital delivery network, Channel M will be able to localize the content on My Gym TV to reflect neighborhood children’s events, weather forecasts, class schedules and My Gym member birthday messages, in addition to various educational segments such as parenting and fitness tips. Advertising opportunities will be available on the network later this year for products and services that are an appropriate fit with My Gym customers. Currently, Channel M also develops a variety of experiential marketing campaigns for My Gym.

“Channel M has already proven the effectiveness of their marketing programs through a variety of successful campaigns that tied in with a number of leading children’s brands. Developing the network is a logical next step to complement and expand our existing initiatives,” said Matt Hendison, Chief Marketing and Entertainment Officer of My Gym. “We’re excited about the original content they will be producing and look forward to building even more customer loyalty through My Gym TV.”

About My Gym

Established in 1983, My Gym is the #1-ranking fitness center destination for children with 185 locations nationwide and international locations including Hong Kong, France and Ireland. More than 30 additional locations are planned to open worldwide in the next 12 months. For more than two decades, My Gym has combined innovative, early physical education/pre-gymnastics classes with state-of-the-art facilities to empower children - ages 6 weeks to 13 years - by helping them acquire the skills, confidence and positive self-image needed to become healthy young adults. My Gym’s award winning, structured, noncompetitive and age-appropriate classes enhance children’s overall physical development through games, music, exercise, sports, gymnastics, puppets, special rides and fun! The children gain strength, balance, coordination, fine and gross motor proficiency, agility, flexibility and social skills. Mymo’s Adventures earned the 2006 iParenting Award for Outstanding Children’s DVD. The My Gym television show, My Gym At Home airs on BabyFirstTV, a 24/7 commercial-free channel focusing on children’s development. My Gym is located on the Web at http://www.mygym.com.

About Channel M

Channel M is the largest provider of out-of-home video in North America. The company produces award-winning, cutting-edge video content that engages and entertains each demographic specific to its retail and lifestyle venues. The company’s growing network of channels provides marketers the ability to reach a variety of demographics with television advertising, in-store signage, product integration and national promotions. Channel M’s network includes 20,000 locations. Currently, Channel M is offering marketers access to 7,500 locations with monthly traffic of over 100 million, including GameStop, Blockbuster, Macy’s, and Ashley Furniture. The Company also secures advertising on select networks for products and services that resonate with the networks’ target demographics.

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